About Me

Driven by Curiosity

Everyday, I wake up excited to work with great people to accelerate growth by balancing business goals with user experience. I focus on the outcome of delightful UX that drive business impact rather than just the output of design artifacts.

I'm a player-coach, who loves building people as much as the nitty gritty execution involved when building a product.

my story

Growth By Design

Ever since I was a kid, I've loved being creative and curious. Torn between pursuing business or design, I went to the University of Waterloo to study Communication & Business with a Specialization in Digital Arts Communication, followed by a Master's in Business, Entrepreneurship & Technology. My education infused a human-centric design mentality that has helped me turn insights into beautiful solutions that deliver authentic value to the user, while also delivering business outcomes.

Outside of work, I'm a Father and Husband. In my spare time I enjoy playing guitar, basketball and collecting coins (so cool!). I also love travelling and learning about new places and cultures. These activities charge my batteries so I can be creative and full of energy every day.

Skills: Growth / Design Sprints / Design Thinking / UX / UI / Design Management / Design Systems / Web Design / eCommerce / Agile Management / Business Model Design / Brand Development / Marketing

My mission and values

How I Live & Breathe

My mission is to work with people who are passionate about solving important problems that empower creators to reach their full potential. Here's some values that inform my decisions, actions and pursuits in life.


To forever have a growth mindset. I aim to be a life-long student and live a more curious and humble life that allows me to continuously learn and grow.


To be aware and present. To be less open to distraction and more vested, amazed and grateful in the moment. I always aim to be calm, patient and more self-aware.


To unleash my imagination and resist fear through creativity in ways that consistently and continually give me joy. To inspire myself and those around me to be bold.


To practice extraordinary kindness and live a more giving and compassionate life. I aim to live life less selfishly and be respectful to those around me.


To build community and always carve out time to support entrepreneurs and creatives so that we may all grow and thrive together.


To live a sincere, honest and truthful life. I believe in always being respectfully candid, even in moments where it may be difficult.


Where I Can Work & Play

Interesting industries for me are spaces that empower creators. Particularly, software tools for business operations, collaboration, learning, and especially no-code tools that democratize building.


Something to discuss?
Let's get in touch.